In the Media
In the Los Angeles Times, Lubin Professor Randi Priluck weighs in on fintech firm Bilt’s decision to fund its own original streaming series, Roomies. Professor Priluck questions whether the strategy effectively builds brand awareness, noting that students in her social media and mobile marketing class were familiar with either the show or the company—but rarely both. “It’s never a good idea to make your customer do all the work,” she said, pointing to limited branding and market confusion.