Image
Students
Balancing Work and Life
Brandon Markowitz
Associate Director, Integrated Planning, iProspect
Class of 2018
MS in Social Media and Mobile Marketing
Why did you choose Lubin for your MS degree?
I chose ǿմýbecause it was one of the few places in the greater NY region to offer an MS in a marketing concentration as opposed to an MBA.
What was your favorite Lubin experience?
My favorite Lubin experience was presenting a project at Media Storm and receiving feedback from industry professionals.
Lubin has definitely given me the theoretical knowledge to make informed decisions at my job.
What is your main takeaway from our MS program?
My main takeaway is that the industry is changing so rapidly that it's important to educate yourself on best practices as frequently as possible.
How has what you learned in the MS program influenced your career?
My undergrad degree is in English, so Lubin has definitely given me the theoretical knowledge to make informed decisions at my job.
How do you define #LubinLife?
When I think of #LubinLife, I think of work life balance - learning to manage both, with the understanding that hard work will lead to success.
More from Pace
Faculty and Staff
Through hands-on projects, real datasets, and industry-standard tools, Professor Eunhee (Emily) Ko helps students bridge theory and practice. Her courses emphasize practical analytics skills, critical thinking, and portfolio-ready work students can confidently take into the job market.
In the Media
Lubin Professor Andrew Coggins provides expert insight to Forbes on how travelers can evaluate safety risks in an increasingly volatile global environment. He notes that determining whether a destination is dangerous requires balancing personal risk tolerance with real-time conditions, and that indicators such as unstable governments, civil unrest, and high crime often surface before they make headlines.
Students
Being able to analyze data in this day and age will take you very far. For so long, business students have been taught that spreadsheets are “King,” but the ability to extricate meaning from data is what will set them apart from the masses vying for top spots in companies and organizations. Sarita Himthani ’25 shares her thoughts on the importance of data science and its application across industries. Professor Vishal Lala, who teaches quantitative courses in marketing at Lubin, offers his expertise on industry’s need for data scientists who understand business. Prepare for the future by being data literate.